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WoW Forever: buying gold can cost your account, Blizzard warns

Blizzard says it is targeting gold buyers in the WoW Forever beta and at launch. Illicit gold can be removed; accounts may face further action.

Three playable characters in an official WoW Forever screenshot
Official WoW Forever character screenshot © Blizzard Entertainment. Illustrative; it does not show a gold transaction. · Image source ↗

The short version

  • Buying gold with real money is prohibited in the Forever beta and after launch.
  • Blizzard may remove illicit gold and take further account action, including closure; it has not promised one automatic penalty for every case.
  • Be careful with gold gifts from strangers and other one-sided trades.

What did Blizzard say?

In a September 28 forum reply, community manager Kaivax said Blizzard is taking steps against real-money trading in the WoW Forever beta and will continue after launch. Blizzard says it will increasingly act against buyers as well as sellers. It may remove illicit gold from the recipient and/or take further action, up to closing an account.

What if someone gives you gold?

Kaivax warned players to be cautious about gifts from strangers and one-sided transactions. A recipient may face account action if it becomes apparent they knew, or should have known, the gold was illegitimate. This is a warning about the source of the gold, not a claim that every ordinary gift is banned. Blizzard did not announce a fixed penalty for every buyer or a method for proving that a transfer is safe.

Sources (1)
  1. Kaivax, Blizzard forums — Gold buying rules, 28 September 2026 ↗

Editorial analysis is identified in the text. Community reactions are not an official announcement.

Updated